LITRO GAS Manager - Brand Development & Digital Marketing – Litro Gas Lanka Ltd – No 267, Union Place, Colombo 02, Sri Lanka

We are looking for a result oriented self-motivated person to join our sales & marketing team for the above position.
Key Responsibilities:

• Develop and implement comprehensive brand development strategies that align with company objectives.
• Oversee digital marketing campaigns across various channels (social media, email, content marketing, SEO/SEM, and paid advertising).
• Lead the creation of creative content and marketing materials for both online and offline channels.
• Analyze marketing data to evaluate campaign performance, optimize strategies, and report on key performance indicators (KPIs).
• Collaborate with internal teams and external agencies to ensure consistent and effective brand messaging.
• Manage and mentor a team of marketing professionals, promoting a culture of innovation and continuous improvement.
• Manage media and handle press conferences, press releases and PR articles.
• Plan, execute and evaluate market activation and activities to increase sales & brand awareness.
• Conduct all events under the Sales and Marketing - Annual events related to Channel and other segments.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
• Minimum of 10 years of experience in brand management, digital marketing, event & media with a proven track record of successful campaigns.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, SEMrush, Hub Spot, etc.).
• Experience with SEO, SEM, social media marketing, email marketing, and content creation.
• Excellent project management skills and the ability to handle multiple tasks simultaneously.
• Strong leadership and team management skills.
• Exceptional written and verbal communication skills.
• Creative, analytical, and result oriented mindset with a passion for innovation.
• Experienced in e-commerce platforms, online advertising (Google Ads, Facebook Ads), brand strategy, consumer insights, and market research.
• Proficient in analytics tools and data driven decision making.